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The gap in gender differences has become less apparent in Linked In.
However, the researcher speculated that this may be in part due to a desire to publicly express heterosexual behaviors and mannerisms instead of merely expressing romantic feelings.These historical fears are echoed in contemporary media accounts of youths' use of SNSs.Finally, the histories of some SNSs themselves have ties with gender.Like current fears focused on computer use, particularly SNSs and other communication media, these fears are most intense when the medium enters the home.These fears have the potential to – at least temporarily – overwhelm the positive and empowering uses of these technologies.Picture sharing sites overall are very popular among women.
Pinterest alone attracts three times as many female users than male. Men are more likely to participate in online forums like Reddit, Digg or Slashdot.
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Men and women use social network services (SNSs) differently and with different frequencies.
A study focused on the influence of gender and personality on individuals’ use of online social networking websites such as Facebook, reported that men use social networking sites with the intention of forming new relationships, whereas, women use them more for relationship maintenance.
(Muscanell and Guadagno, 2012) In addition to this, women are more likely to use Facebook or My Space to compare themselves to others and also to search for information.
Although use of Pinterest by men has increased from 5% in 2012. One in five men claim to be a part of an online forum.